If you want to build authority online in 2026, you should stop thinking about SEO and AEO as separate strategies. SEO (search engine optimization) is about improving visibility in traditional search results. AEO (answer engine optimization) is about improving your chances of being cited or recommended in AI tools like ChatGPT, Perplexity, Google AI Overviews, and voice assistants. The goal is the same in both cases: become the most credible, relevant answer to the question your audience is asking.
That is why the smartest approach is not choosing one over the other. It is building content and brand signals that work in both environments.
In the past, authority online was often tied to rankings, backlinks, and domain strength. Those things still matter. AI-driven discovery has added another requirement: your expertise has to be easy to understand, verify, and extract.
That means the brands that win are the ones publishing content that is clear, specific, well-structured, current, and backed by real expertise.
Google’s own documentation says that standard SEO best practices still apply to AI features like AI Overviews and AI Mode. In other words, the fundamentals have not changed. The bar for clarity has.
The brands that build authority consistently tend to do a few things well:
Content that buries the answer usually underperforms in both search and AI. Start with a clear response, then expand with useful detail.
Use named authors, strong bio pages, real experience, and transparent sourcing. Expertise should be visible, not assumed.
One good article is not enough. Authority grows when your site consistently covers a topic from multiple angles.
Research, benchmarks, case studies, and expert insights are far more citable than generic opinions.
Structured data helps search engines and AI systems understand what your pages are about, who wrote them, and what questions they answer.
Authority is reinforced by consistency: your site, LinkedIn, press mentions, author bios, reviews, and third-party citations should all tell the same story.
AI visibility is not abstract anymore. OpenAI documents that ChatGPT referrals can be tracked in analytics, including utm_source=chatgpt.com.
Search behavior is changing. Pew Research found that users were less likely to click traditional search results when an AI summary appeared, which means visibility alone is no longer enough. Being the cited source matters more.
At the same time, Adobe reported that AI-driven traffic to U.S. retail sites rose 393% year over year in Q1 2026, showing that AI discovery is already becoming a meaningful source of qualified visits.
AEO and SEO are complementary, not competing.
Traditional SEO still matters because it helps your content get found. AEO matters because it improves your chances of becoming the answer AI systems cite and recommend. The brands that perform best in both are the ones that create genuinely useful content, show real expertise, structure information clearly, and build trust across the web.
Authority in 2026 is not about chasing algorithms. It is about being the source both search engines and AI systems can trust.
SEO focuses on visibility in traditional search results. AEO focuses on being cited or recommended by AI-powered answer engines.
No. AEO is extending SEO, not replacing it. The strongest content strategies support both.
Clear, expert-led, evidence-backed content performs best, especially when it includes original insights or research.
Yes. Schema helps machines understand your content more clearly, even if it does not guarantee visibility on its own.
Learn how to build online authority for SEO and AI discovery with credible content, expert signals, schema, and stronger brand visibility.
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Ff978efdcf4294e04bae79b9c2f19f97f","imageAlt":"Glowing magnifying glass with stars on a dark background, symbolizing online authority, SEO visibility, and AI discovery.","optimization":{"description":"Learn how to build online authority for SEO and AI discovery with credible content, expert signals, schema, and stronger brand visibility.","keyword":"Build authority online","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Ff978efdcf4294e04bae79b9c2f19f97f","titleTag":"How to Build Online Authority for SEO and AI Discovery"},"slug":"how-to-build-online-authority-for-seo-and-ai-discovery","title":"How to Build Online Authority for SEO and AI Discovery"},"folders":[],"id":"74fecd6a98c342adac5c8343432cfb0a","lastUpdated":1777567014734,"lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","meta":{"hasAutosaves":false,"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/blog/preview?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=74fecd6a98c342adac5c8343432cfb0a&builder.overrides.74fecd6a98c342adac5c8343432cfb0a=74fecd6a98c342adac5c8343432cfb0a&builder.options.includeRefs=true&builder.options.enrich=true&builder.options.locale=Default"},"modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","name":"How to Build Online Authority for SEO and AI Discovery","published":"published","query":[],"stageModifiedSincePublish":false,"testRatio":1,"variations":{},"firstPublished":1777567014695,"rev":"r9qcr2jazu8"},{"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","createdDate":1774642915140,"data":{"author":{"@type":"@builder.io/core:Reference","id":"0f17bd38b6744fd9a2e8bf3eae3cec9e","model":"staff"},"body":"AI interview simulators are becoming a practical way to help students prepare for real conversations without adding pressure or complexity to the learning experience. When Accounting+ asked us to build an AI interview simulator for their platform, the goal was not to create a large feature, but a focused LLM-powered mock interview tool that students would actually use. The experience needed to fit cleanly into the existing platform while delivering immediate value through a simple, conversational AI mock interview.
This project became a good example of something we see often with AI. Small, well-structured integrations can create more engagement than large feature builds when the experience is designed around a real user goal.
You can read the full case study here.
The request from Accounting+ was straightforward: students needed a better way to prepare for interviews, but the solution had to feel supportive and easy to use while fitting inside the existing platform without requiring a rebuild. Instead of starting with AI features, we focused on the experience itself. What would make a student actually start the interview, finish it, and feel more confident afterward? That question shaped the entire design.
We built the simulator as a guided conversation instead of a traditional training module. The goal was to mirror a real interview in a format that feels simple on mobile, clear to follow, and encouraging from start to finish. This approach also allowed the tool to stay flexible, since the system was designed so new questions and flows can be added without heavy development work.
The full case study goes deeper into how the workflow was structured, but the key idea was to keep the interaction focused, intentional, and easy to complete.
After launch, the results were stronger than expected. With very little promotion, the mock interview moved into the platform’s top tier for engagement and depth, reaching a 96% engagement rate and contributing to a 70% increase in student signups. What made this especially interesting was that the tool itself was relatively small compared to other features in the platform.
This is something we see often. When an AI tool is built around a clear action that users already want to take, it can outperform much larger content investments, even when the feature itself is relatively small.
One of the biggest benefits of the mock interview was not just usage. It helped surface students who were serious about career preparation. Because the experience requires real participation, it naturally highlighted high-intent users, giving Accounting+ a stronger signal for identifying students who were ready for the next step.
That kind of signal is often more valuable than raw traffic numbers, especially in education platforms where engagement quality matters more than volume.
Projects like this reinforce a pattern we see across many AI builds. The most effective tools are not always the most complex ones. They work because they fit into an existing workflow, solve one clear problem, feel natural to use, and deliver value immediately.
When those pieces are in place, even a small LLM integration can have a measurable impact. At Alipes, this is the approach we take with AI development. We focus on structure, usability, and real outcomes instead of adding technology for its own sake.
This project is a good example of how focused AI integrations can create real results without requiring a full rebuild. In many cases, the challenge is not the model itself, but designing the right workflow around it.
If you are considering an AI feature, interview simulator, or conversational tool for your platform, we can help you plan and build it in a way that fits your existing system.
Learn more about our AI development work.
FAQ: AI interview simulators and LLM mock interview tools
An AI interview simulator is a conversational tool that allows users to practice interview questions in a realistic format using a language model.
Because they require active participation and provide immediate feedback, users are more likely to complete the experience compared to static content.
Not always. This project showed that a focused LLM integration can produce strong results without a full platform rebuild.
The full workflow, design approach, and results are covered in the case study.
AI interview simulator case study: how a focused LLM mock interview tool drove a 96% engagement rate and increased signups 70% without rebuilding the platform.
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F7268f9fcb8ac4334a448c9a44e05d515","imageAlt":"Person using a laptop to complete an AI interview simulator, with a virtual interview question displayed on screen, voice-to-text option enabled, and a countdown timer visible beside a notebook on the desk.","optimization":{"description":"AI interview simulator case study: how a focused LLM mock interview tool drove a 96% engagement rate and increased signups 70% without rebuilding the platform.","keyword":"Ai interview simulator","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F7268f9fcb8ac4334a448c9a44e05d515","titleTag":"How we built an AI interview simulator students actually want to use"},"slug":"how-we-built-an-ai-interview-simulator-students-actually-want-to-use","title":"How we built an AI interview simulator students actually want to use"},"folders":[],"id":"694a7cc5917b425d84d185dbf99d41d5","lastUpdated":1774643635580,"lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","meta":{"hasAutosaves":true,"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/blog/preview?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=694a7cc5917b425d84d185dbf99d41d5&builder.overrides.694a7cc5917b425d84d185dbf99d41d5=694a7cc5917b425d84d185dbf99d41d5&builder.options.locale=Default"},"modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","name":"How we built an AI interview simulator students actually want to use","published":"published","query":[],"testRatio":1,"variations":{},"firstPublished":1774643433647,"rev":"r9qcr2jazu8"},{"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","createdDate":1772809409774,"data":{"author":{"@type":"@builder.io/core:Reference","id":"0f17bd38b6744fd9a2e8bf3eae3cec9e","model":"staff"},"body":"In the last few weeks, the way we use the internet has undergone a quiet but massive shift. Google and Microsoft have begun rolling out a new standard called WebMCP (Web Model Context Protocol).
For years, we have built websites for human eyes. But in 2026, a growing chunk of your traffic is now coming from AI assistants acting on behalf of your customers. Until now, these agents had to \"squint\" at your site and guess how to use it. WebMCP changes that by giving your website a direct way to talk to these AI agents.
Instead of an AI assistant struggling to find your \"Order Now\" button, your site can now hand the AI a direct \"menu\" of actions. This makes every interaction faster and nearly 100% accurate.
The good news is that you do not need a total website rebuild or a massive data project to stay relevant. WebMCP is designed to sit right on top of the tools you already use every day.
At Alipes, we focus on helping you navigate this shift by integrating smart, safe AI features into your existing workflows. We skip the jargon and the heavy data projects, providing a clear action plan to help your business evolve alongside these new standards.
Contact us to see how we can set you up for this new change.
","date":1772809200000,"excerpt":"Is your website ready for the agentic web? Learn how the new WebMCP protocol from Google and Microsoft helps AI agents navigate and use your site with nearly 100% accuracy.
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fa71d6fd69bea46239c3d1c21adab81b9","imageAlt":"Illustration of a developer reviewing a website with an AI assistant robot, representing website readiness for the agentic web and AI agents","optimization":{"description":"Is your website ready for the agentic web? Learn how the new WebMCP protocol from Google and Microsoft helps AI agents navigate and use your site with nearly 100% accuracy.","keyword":"agentic web","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fa71d6fd69bea46239c3d1c21adab81b9","titleTag":"Is your website ready for the agentic web?"},"slug":"is-your-website-ready-for-the-agentic-web","subtitle":"Is your website ready for the agentic web? Learn how the new WebMCP protocol from Google and Microsoft helps AI agents navigate and use your site with nearly 100% accuracy.
","title":"Is your website ready for the agentic web?"},"folders":[],"id":"f988619584e14ed8b6fd0cc34f84b5cd","lastUpdated":1772810458077,"lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","meta":{"hasAutosaves":false,"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/blog/preview?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=f988619584e14ed8b6fd0cc34f84b5cd&builder.overrides.f988619584e14ed8b6fd0cc34f84b5cd=f988619584e14ed8b6fd0cc34f84b5cd&builder.options.locale=Default"},"modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","name":"Is your website ready for the agentic web?","published":"published","query":[],"testRatio":1,"variations":{},"firstPublished":1772810458036,"rev":"r9qcr2jazu8"},{"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","createdDate":1770308341115,"data":{"author":{"@type":"@builder.io/core:Reference","id":"0f17bd38b6744fd9a2e8bf3eae3cec9e","model":"staff"},"body":"With the Patriots officially heading back to the Super Bowl on February 8, there is a lot of anticipation around our agency. We have a few members on our team who are huge fans, and their excitement for this return to the big stage has definitely made the lead-up to the game more interesting.
While the football is the main event, we are also paying close attention to how the nation’s biggest brands are showing up during the breaks. Super Bowl creative can be hit or miss, but the 2026 lineup shows a refreshing shift toward cinematic storytelling and self-aware humor. Here are four confirmed commercials to watch for on Sunday.
1. Hellmann’s: \"Meal Diamond\" This one hits close to home for anyone who has spent time in New England. Hellmann’s is leaning into a regional anthem by having Andy Samberg parody Neil Diamond. He will be performing a mayo-themed remix of \"Sweet Caroline,\" renamed \"Sweet Sandwich Time,\" alongside Elle Fanning.
2. Squarespace: “Unavailable” Squarespace often sets the bar for visual identity, but this year, they have gone full cinema mode. Reunited with director Yorgos Lanthimos, Emma Stone stars in a moody, black-and-white spot titled \"Unavailable.\" This quiet, cinematic approach is a smart tactical move to command the viewer’s full attention.
3. Instacart: \"Bananas\" Instacart is leaning into a retro-disco aesthetic with an unlikely duo: Ben Stiller and Benson Boone. Directed by Spike Jonze and shot on vintage tube cameras for an authentic 70s look, the ad features the two as a musical pair singing about their new Preference Picker tool.
4. Uber Eats: \"Build Your Own Super Bowl Commercial\" Uber Eats is taking a highly interactive approach this year with a campaign featuring Matthew McConaughey and Bradley Cooper. Instead of a traditional linear ad, they are launching a \"Build Your Own Super Bowl Commercial\" experience that allows fans to use an AI-driven tool to mix and match celebrity cameos and punchlines. It is a smart way to turn a 30-second spot into an ongoing digital engagement
Between the Patriots' return and the creative swings we are seeing from these brands, February 8th is shaping up to be a significant night. We will be watching closely to see which of these campaigns actually lands successfully and which ones find a way to cut through the noise.
As the Patriots return to Super Bowl LX, we break down four must-watch 2026 Super Bowl commercials—from Hellmann’s to Uber Eats—blending cinematic storytelling and smart humor.
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fca196f42c1ee446eac6f2928f131332c","imageAlt":"Game Day football illustration for the upcoming Super Bow","legacyAuthor":"","optimization":{"description":"As the Patriots return to Super Bowl LX, we break down four must-watch 2026 Super Bowl commercials—from Hellmann’s to Uber Eats—blending cinematic storytelling and smart humor.","keyword":"Super Bowl Commercial","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fd742a3de914f414db094d646c4a4091f","titleTag":"The Patriots are back: 2026 Super Bowl LX ads to watch"},"slug":"the-patriots-are-back-2026-super-bowl-lx-ads-to-watch","title":"The Patriots are back: 2026 Super Bowl LX ads to watch"},"folders":[],"id":"6bb8cecbaf304840be633ab2cbc6ae56","lastUpdated":1770309351181,"lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","meta":{"hasAutosaves":false,"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=6bb8cecbaf304840be633ab2cbc6ae56&builder.overrides.6bb8cecbaf304840be633ab2cbc6ae56=6bb8cecbaf304840be633ab2cbc6ae56&builder.options.locale=Default"},"modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","name":"The Patriots are back: 2026 Super Bowl LX ads to watch","published":"published","query":[],"testRatio":1,"variations":{},"firstPublished":1770308750683,"rev":"r9qcr2jazu8"},{"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","createdDate":1768334199502,"data":{"author":{"@type":"@builder.io/core:Reference","id":"0f17bd38b6744fd9a2e8bf3eae3cec9e","model":"staff"},"body":"We hear this often from business owners. Customers are still finding their way to their business online, but the journey no longer follows a clear or familiar path. Traffic and leads seem less predictable, even when demand remains unchanged.
That shift largely comes down to how people search today.
More and more consumers are starting with AI.
Recent research shows that 37% of consumers now begin their searches using an AI tool rather than a traditional search engine. As AI becomes faster, easier to use, and more accessible, that number continues to grow.
When people need information quickly, they want clear answers without sorting through ads and endless links. AI tools offer exactly that experience, which is why so many people are using them as a starting point.
The same study found that 60% of users feel AI provides clearer answers, and 47% say it influences which businesses they trust.
From a business perspective, this matters more than many realize. AI is often shaping opinions and narrowing options before a customer ever visits a website.
When someone asks an AI tool for recommendations, they usually see a short explanation or a small list of options. Those few names become the ones that get researched further.
If your business is not mentioned, you may never be considered at all.
In many cases, this has less to do with the quality of your service and more to do with how clearly your business is represented online. AI systems tend to surface businesses that are easy to understand, clearly explained, and supported by helpful, trustworthy content.
AI may guide the initial search, but it rarely makes the final decision alone. Roughly 85% of users say they still verify AI responses, especially before choosing a business.
Once a potential customer lands on your website, your messaging plays a critical role in building confidence. They want to quickly understand who you are, what you offer, and whether they can trust you.
Well-structured content and clear messaging help turn interest into action.
At Alipes, we help businesses adjust to the way people search today. Our AI services are built to support visibility as more customers turn to AI for answers, recommendations, and guidance.
If you want to learn how AI is affecting your visibility and what you can do about it, you can explore our AI services at alipes.com/ai.
More customers are starting their search with AI instead of Google. Learn what this shift means for your business and how to stay visible.
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F97c1e07538c847cda2663c7136628da7","imageAlt":"Illustration of an AI search interface with icons and a cursor, showing how people use AI to discover businesses.","optimization":{"description":"More customers are starting their search with AI instead of Google. Learn what this shift means for your business and how to stay visible.","keyword":"AI search visibility for businesses","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F97c1e07538c847cda2663c7136628da7","titleTag":"Why more customers are turning to AI instead of Google to find businesses"},"slug":"why-more-customers-are-turning-to-ai-instead-of-google-to-find-businesses","title":"Why more customers are turning to AI instead of Google to find businesses"},"folders":[],"id":"79921176cc0d4526b8063bbde8fbd431","lastUpdated":1768334733946,"lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","meta":{"hasAutosaves":false,"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=79921176cc0d4526b8063bbde8fbd431&builder.overrides.79921176cc0d4526b8063bbde8fbd431=79921176cc0d4526b8063bbde8fbd431&builder.options.locale=Default"},"modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","name":"Why more customers are turning to AI instead of Google to find businesses","published":"published","query":[],"testRatio":1,"variations":{},"firstPublished":1768334733923,"rev":"r9qcr2jazu8"},{"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","createdDate":1762454582579,"data":{"author":{"@type":"@builder.io/core:Reference","id":"0f17bd38b6744fd9a2e8bf3eae3cec9e","model":"staff"},"body":"Paid media should do more than generate quick clicks. Today, the brands that grow the fastest use advertising to support the full customer journey from awareness to repeat revenue. This approach turns first-time buyers into loyal customers and helps both B2B and B2C companies get more value from every ad dollar.
Lifetime value (LTV) looks beyond the first conversion and measures how much a customer is worth over time. Paid media plays a major role in influencing repeat purchase, renewal, and upsell opportunities. Adobe notes that paid media becomes more impactful when it is aligned with broader business goals such as retention and long-term revenue.
Shifting from short-term metrics, such as cost per acquisition, to value-based goals provides businesses with a clearer picture of what paid campaigns are truly delivering.
Customers rarely take a straight path from ad to purchase. They move between channels, content formats, and devices before making a decision. Cross-channel strategies help capture attention early and reinforce value throughout the journey.
A recent analysis found that companies using three or more marketing channels saw a 14.6 percent lift in sales compared to those relying on a single channel. This makes it increasingly important to measure how channels work together instead of focusing only on the last click. Teams are encouraged to monitor both customer acquisition cost and customer lifetime value to understand where their most valuable customers are coming from.
Here are simple ways to make paid media work harder over time:
• Retarget people after they buy to encourage a second purchase or renewal
• Bid more aggressively on audiences that show higher value signals
• Personalize ad creative and landing pages based on existing customer data
• Pair paid media with CRM and email nurturing for a more connected experience
• Track repeat behavior and upgrade activity, not only initial conversions
These steps help ensure that campaigns influence long-term revenue and not just one moment in the funnel.
Paid media can be more than a one-time acquisition engine. When you align your ads with customer value and support people throughout their decision-making process, you set your business up for stronger revenue and better customer relationships. Whether you sell to consumers or to other businesses, focusing on lifetime value creates more predictable and scalable growth.
Ready to strengthen your paid media and turn first-time buyers into loyal customers? Schedule a strategy call.
Learn how to use paid media to increase customer lifetime value, strengthen retention, and grow revenue beyond the first click.
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fc9844c828ec145ef95bf5d95fd5c7780","imageAlt":"illustration of a digital analytics dashboard with charts, user profiles, and performance metrics, representing how paid media strategies use data insights to increase customer lifetime value","optimization":{"description":"Learn how to use paid media to increase customer lifetime value, strengthen retention, and grow revenue beyond the first click.","keyword":"lifetime value","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fc9844c828ec145ef95bf5d95fd5c7780","titleTag":"How paid media helps brands increase lifetime value"},"slug":"how-paid-media-helps-brands-increase-lifetime-value","title":"How paid media helps brands increase lifetime value"},"folders":[],"id":"50c9f7d9e2074c3bae589cf008964d42","lastUpdated":1762454946727,"lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","meta":{"hasAutosaves":false,"hasLinks":false,"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=50c9f7d9e2074c3bae589cf008964d42&builder.overrides.50c9f7d9e2074c3bae589cf008964d42=50c9f7d9e2074c3bae589cf008964d42&builder.options.locale=Default","symbolsUsed":{"63cfd7ec7b5043d4bec404e643ce3ce1":true}},"modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","name":"How paid media helps brands increase lifetime value","published":"published","query":[],"testRatio":1,"variations":{},"firstPublished":1762454946692,"rev":"r9qcr2jazu8"},{"createdDate":1759942905656,"id":"8463d3a7e57841c880c7c0981f68fb0c","name":"How our team uses AI to work smarter","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","published":"published","meta":{"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=8463d3a7e57841c880c7c0981f68fb0c&builder.overrides.8463d3a7e57841c880c7c0981f68fb0c=8463d3a7e57841c880c7c0981f68fb0c&builder.options.locale=Default"},"query":[],"data":{"author":{"@type":"@builder.io/core:Reference","id":"ff992620691d4db9b3c595c28bb51082","model":"staff"},"body":"Does your organization embrace the use of AI tools to enhance its workflows and processes? If yes, is that attitude shared by all members of your team or just a select few? And finally, do you know that to be true … or is it just a hunch?
At Alipes, we take a forward-thinking approach to AI and, in order to make sure our team is aligned, we conducted an anonymous survey to get input from the team about the use of AI in a digital marketing setting. Let’s go through what that survey looked like and get a sense of what Alipians are thinking about AI.
What are you using? Which tool, which version, which model? With so many options and use cases for AI tools, it is necessary to get a feel for what your team is already trying out or using regularly. Some questions to ask here include:
The most popular type of AI used at Alipes is Large Language Models (LLMs), with ChatGPT and Gemini being the most mentioned. Tools in other areas such as image generation (Midjourney), copy editing (Grammarly), coding (Cursor), and search (Perplexity) were also mentioned.
As a project manager, my initial focus has been on using the built-in features in Google Workspace, including the notetaking and transcription capabilities of Gemini on Google Meet calls, and testing the ability to create project roadmaps by detailing the requirements, deadlines, budgets, and available resources in order to create a realistic plan.
It’s one thing to play with a new toy and then leave it aside when the novelty has worn off, but are you building a habit and sharpening your skills with continuous application? Using any tool regularly will enable you to find patterns, efficiencies, and what works and doesn’t for your particular needs. To see not only the breadth of your team’s usage, but also its depth, consider asking the following:
We found that 79% of Alipians are using AI tools on a weekly basis and 36% are using it daily. Of those using AI tools at least weekly, 45% find it very effective in improving productivity and an additional 45% find it somewhat effective. As with any adoption effort, getting consistent use throughout the team is important to developing a teamwide language and set of practices.
As with any new technology, there are both opportunities and concerns that need to be explored and addressed. While none should be ignored, communicating internally with your team about them and the steps being taken will provide clarity and confidence in the organization’s efforts. Straightforward questions to ask here are:
At Alipes, the top three concerns about AI usage are quality and accuracy of the output, data privacy and security, and ethical considerations including copyright and bias. We also see numerous opportunities to improve our services through improving speed and efficiency of delivery, automating repetitive tasks, generating ideas for inspiration, analyzing data
for better insights, personalizing client experiences, and allowing for more cross-team collaboration.
Knowing what your team members think and need to be successful will help with ensuring teamwide alignment on AI usage. Be direct and ask your team:
Alipians feel that the agency is handling AI integration somewhat well to very well (72%) with the remaining feeling neutral (27%). When it comes to training or resources, Alipians identified a variety of things including workshops and training sessions, access to online tutorials or documentation, internal guidelines and best practices, access to specific tools, and peer-to-peer learning/mentoring.
This knowledge gives us confidence that we are on the right path and that continued communication and additional resources will keep Alipes moving forward with improved effectiveness and solutions.
With the knowledge gained from surveying your team, the next step is to take action! One of our team members said “I would use it more if the AI tools were set up more specifically for my workload.” This aligns with the team’s identified need for internal guidelines and best practices and gives us a clear directive to provide structure and recommendations to the team for the Alipes way of using AI.
Want to learn more about our experience and how we can help your organization adopt AI for improved results? Reach out!
How does a digital agency really use AI day to day? Our team shares honest insights on adoption, habits, and what’s next for Alipes.
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fbc75b3551a9a4e24a40e6f443f8906f3","imageAlt":"AI technology circuit board graphic with Alipes logo representing artificial intelligence tools and automation","legacyAuthor":"","optimization":{"description":"How does a digital agency really use AI day to day? Our team shares honest insights on adoption, habits, and what’s next for Alipes.","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fbc75b3551a9a4e24a40e6f443f8906f3","titleTag":"How our team uses AI to work smarter"},"slug":"how-our-team-uses-AI-to-work-smarter","title":"How our team uses AI to work smarter"},"variations":{},"lastUpdated":1760463056266,"testRatio":1,"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","folders":[],"firstPublished":1760463056235,"rev":"r9qcr2jazu8"},{"createdDate":1759499769090,"id":"40df1793f7cd4f70bb2e03b5397f4a6f","name":"“AI will rot your brain”: why we always blame the new thing","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","published":"published","meta":{"lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=40df1793f7cd4f70bb2e03b5397f4a6f&builder.overrides.40df1793f7cd4f70bb2e03b5397f4a6f=40df1793f7cd4f70bb2e03b5397f4a6f&builder.options.locale=Default","kind":"data"},"query":[],"data":{"excerpt":"AI won’t rot our brains any more than books or calculators did. The real challenge is guiding how we adapt and what skills we value.
From Plato’s fear of writing to today’s AI debates, every new tool is accused of corrupting us. The truth is more interesting.
","optimization":{"keyword":"AI","description":"AI won’t rot our brains any more than books or calculators did. The real challenge is guiding how we adapt and what skills we value.","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F320c687e63f1425f84cf680615f9cf98","titleTag":"“AI will rot your brain”: why we always blame the new thing"},"title":"“AI will rot your brain”: why we always blame the new thing","author":{"@type":"@builder.io/core:Reference","id":"11616566fd334ed080f80c8feee740e8","model":"staff"},"body":"Every generation thinks the new thing will ruin us. Plato thought writing would make us forgetful. Parents thought calculators would end math. Politicians blamed comic books for corrupting kids.
Now it is AI’s turn, accused of “rotting our brains” before we have even figured out what it is good for.
We have been here before.
The pattern is clear. New tools arrive, they get demonized, and eventually they settle in as part of the way we think and create.
These worries are not plucked from thin air. Every new tool shifts how we use our minds. Writing outsourced memory. Calculators outsourced arithmetic. Social media does compete with deep focus, and research suggests that heavy use of short-form video is linked with shorter attention spans.
But here is the key: that is not “brain rot.” It is adaptation. Our brains respond to the environment we put them in. Skills change, redistribute, and evolve.
AI feels different because it touches language and reasoning, the things we have long thought of as uniquely human. That makes the fear sharper. If machines write, summarize, and even “think,” what is left for us?
The answer is plenty. The arrival of a tool does not erase human capacity. It redefines which skills matter most. With AI, that means less time on rote production and more emphasis on judgment, creativity, and ethics.
It is also a chance to rethink how we teach and learn. For centuries, education has leaned heavily on memorization. In a world where recall is cheap and instant, the greater value lies in teaching critical thinking, verification, and problem framing. That is the kind of shift that could make us sharper as a society.
The real danger is not that we lose the ability to think. It is that we settle for shallow uses of a powerful tool. If we let AI do the drafting but do not teach people to check, verify, and refine, we will get more noise and less signal.
But history is on our side. Once we get past the panic, we usually learn how to make the new tool serve us, not the other way around.
AI will not rot our brains any more than books, novels, or calculators did. Like every technology, it will change us. The challenge is not to stop the change. It is to make sure we channel it toward better thinking, not just faster shortcuts.
At Alipes, we have seen enough of these cycles to know that technologies are always bastardized at first. That is the messy middle. What matters is how we adapt on the other side.
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","optimization":{"keyword":"Context Window","description":"Learn how context windows affect AI memory, why models can forget or misinterpret info, and when restarting chats improves accuracy.","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F9ab0de355c0a433e906e24013b7e6567","titleTag":"Understanding Context Windows and Why Restarting Chats Matters in Your Workflow"},"author":{"id":"a79362b37a0644b99e317ee3d17c41d2","@type":"@builder.io/core:Reference","model":"staff"},"title":"Understanding Context Windows and Why Restarting Chats Matters in Your Workflow","slug":"understanding-context-windows-why-restarting-chats-matters","date":1758812400000,"body":"A context window is the amount of text a language model can look at and use when generating new responses, including the text it creates. It is different from the data the model was trained on and acts like the model’s working memory. A larger context window helps the model handle longer prompts and maintain coherence in extended conversations, while a smaller window can limit its understanding and responses.
When the context window approaches its limit, older messages may be summarized to make room for new input. This ensures the model retains essential context without losing the continuity of the conversation. The problem with the summarizing approach is that context is inevitably lost. As previous messages are condensed, subtle details, nuances, and important qualifiers may disappear. Over time, this can reduce the model’s response accuracy, lead to minor misunderstandings, or even cause it to make incorrect assumptions based on incomplete information.
Bigger context windows allow you to feed the model more information at once, but they do not eliminate other risks:
Even with a one million or two million token limit, models may still drop or truncate older conversation bits when the limit is reached. Other issues, like sycophancy and hallucinations, mean we still need to be careful with how we use AI models in our workflows.
Large language models, shaped by their training, often lean toward agreeing with user prompts, even subtly inaccurate ones. This tendency is known as sycophancy and can introduce risk. The AI may confirm mistaken facts or assumptions, leading to confident but incorrect outputs in campaign briefs or strategy documents. Over time, especially in long single-session chats, mistakes may compound without being noticed.
Even with large context windows, AI models are not perfect memory tools. They can summarize, forget, or misinterpret information, and they are prone to sycophancy and hallucinations. For this reason, it is important to approach AI outputs with care. Always double-check facts, review recommendations critically, and consider restarting chats when needed to keep interactions clear and manageable.
References:
Long context (Google).
Context windows (Anthropic).
YouTube offers our clients the benefit of scale, versatility, and conversion power in an otherwise noisy digital world. At Alipes, we see YouTube not only as a video-sharing platform, but as a powerful tool that can elevate your brand's presence, engage audiences across the funnel, and deliver measurable ROI.
YouTube is among the most visited websites globally, with over 2.7 billion monthly active users, reaching roughly one third of all internet users worldwide.1 But from a marketing standpoint, what sets YouTube apart isn’t solely its reach, but the fact that users are actively watching, listening to, and searching for content. YouTube ad campaigns routinely outperform traditional digital ads in both awareness and conversion, with studies finding that ads on YouTube deliver significantly higher recall, with average conversion rate across campaigns of 14.6% 2
YouTube is deeply embedded into daily routines for over 122 million users, who collectively watch more than 1 billion hours of video content per day.3 Additionally, approximately 63% of all users’ viewing time occurs on mobile devices, allowing YouTube in particular to deliver both reach and performance.4
YouTube’s targeting capabilities, which are powered by its parent company Google, allow for hyper-specific audience segmentation based on intent, behavior, and demographics. Brands leveraging YouTube targeting aren’t only getting views — they are getting views from the right people, at the right time, with messaging tailored to wherever they are in the customer journey.
YouTube allows brands to tell their stories, from short-form snippets that drive awareness building, to longer-form educational or testimonial content that build credibility. Combined with GA targeting, YouTube offers our clients the opportunity to reach audiences on a global scale, driving deeper engagement, and promising higher conversion potential, which is of course, what it’s all about.
Sources:
YouTube offers unmatched reach, engagement, and ROI, making it a must-have channel in any results-driven marketing strategy.
","date":1757347200000},"variations":{},"lastUpdated":1757349325187,"firstPublished":1756827402065,"testRatio":1,"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","lastUpdatedBy":"Dkge1swV4SYjoFzemjJZob8P5K72","folders":[],"rev":"r9qcr2jazu8"},{"createdDate":1755095759704,"id":"3909315b2b184fc29bc942bace62fbd5","name":"Five Summer Favorites That Spark Creativity and Happiness in August","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","published":"published","meta":{"lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=3909315b2b184fc29bc942bace62fbd5&builder.overrides.3909315b2b184fc29bc942bace62fbd5=3909315b2b184fc29bc942bace62fbd5&builder.options.locale=Default","kind":"data"},"query":[],"data":{"imageAlt":"\"Illustration of a summer sunrise with clouds and circuit board design, symbolizing creativity, technology, and happiness","author":{"@type":"@builder.io/core:Reference","id":"b4adf4370b8342938b4dea31d9a2b04a","model":"staff"},"body":"There are just a few times each year when life slows down enough to really take a breath—and for me, that moment is August.
Maybe it's the longer daylight hours, the lingering energy of vacation (whether you're heading out or just returning), or the simple fact that school is out and family time is easier to come by. Whatever the reason, August always feels like the perfect time for creativity, connection, and a bit of summer exploration.
Here are a few of my current summer favorites—things I’ve been loving lately that keep me inspired, grounded, and a little more joyful this season:
Getting Lost in a Great Book. There’s something magical about reading outside on a summer evening. I recently finished Broken Country by Clare Leslie Hall, and I truly couldn’t put it down. The story was compelling, and those extra daylight hours gave me the perfect excuse to stay out on the patio a little longer.
Exploring Creative AI Prompts. One of my favorite ways to stay curious is experimenting with AI prompts. I could easily spend hours (and do) diving into new topics—my only challenge is picking which one to start with! At Alipes, we share our favorite prompts with each other, learning everything from how to write stronger creative briefs to enhancing professional headshots. It's fun and a great way to uncover unexpected insights.
Car Dancing with the Windows Down. It’s not summer without that one song you can’t stop blasting. You know the one: windows down, volume up, singing like no one’s watching. There’s a kind of freedom in it that just doesn’t hit the same once the cold New England air returns. (Still worth it, though.)
Meeting New People and Expanding My Network. August always feels like the right time to branch out. Whether it’s attending an event, discovering a new podcast, or reaching out to someone new on LinkedIn, I try to stay open to new conversations. Maybe it’s the lighter schedule, or maybe I’m just in a friendlier mood, but I am always on the lookout to learn or talk about what we are up to at Alipes.
Prioritizing Time with Loved Ones. Let’s face it: September gets hectic. Between annual planning, back-to-school campaigns, and Q4 prep, our calendars fill up fast. That’s why I treat August as a moment to pause and reconnect—with friends, with family, and even with myself. It’s a reminder that I adore the people in my life!
So here’s to making the most of the rest of summer. Say yes to something new, explore just for the fun of it, and let August inspire you. And if you’ve discovered any life-changing AI prompts or favorite reads lately, send them our way!
","date":1755604800000,"optimization":{"titleTag":"Five Summer Favorites That Spark Creativity and Happiness in August","description":"Discover my favorite August rituals—from summer reads to AI prompts and car dancing—that help spark creativity, connection, and balance."},"excerpt":"Discover my favorite August rituals—from summer reads to AI prompts and car dancing—that help spark creativity, connection, and balance.
","slug":"five-summer-favorites-spark-creativity-happiness-august","title":"Five Summer Favorites That Spark Creativity and Happiness in August","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F10ef3c7ea5c745259ed8413307d22e36"},"variations":{},"lastUpdated":1755614362807,"firstPublished":1755611348451,"testRatio":1,"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","folders":[],"rev":"r9qcr2jazu8"},{"createdDate":1754588638339,"id":"7c9c940a4f834368a5598bbb1464ddb1","name":"Drag-and-drop in the Age of Prompts","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","published":"published","meta":{"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=7c9c940a4f834368a5598bbb1464ddb1&builder.overrides.7c9c940a4f834368a5598bbb1464ddb1=7c9c940a4f834368a5598bbb1464ddb1&builder.options.locale=Default"},"query":[],"data":{"optimization":{"keyword":"","titleTag":"Drag-and-drop in the Age of Prompts","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fc26f9feeacbd4d47998a993726b8165a","description":"From drag‑and‑drop to text prompts, AI is redefining design—empowering creators to turn ideas into polished apps and code in seconds."},"title":"Drag-and-drop in the Age of Prompts","excerpt":"From drag‑and‑drop to text prompts, AI is redefining design—empowering creators to turn ideas into polished apps and code in seconds.
","author":{"@type":"@builder.io/core:Reference","id":"2b57408247064ae6ac63bfd49422dc08","model":"staff"},"slug":"drag-and-drop-in-the-age-of-prompts","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fc26f9feeacbd4d47998a993726b8165a","body":"For years, the leading computing paradigm was simple: What You See Is What You Get. We all learned the language of drag-and-drop, of clicking and nudging pixels into place. It was a revolution, but it brought with it bloated auto-generated code, rigid templates, the feeling of being creatively boxed in.
Now, something old is new again. The text prompt (once the domain of coders and Hollywood hackers) is back with a vengeance and powered by AI. This isn't a step backward, it's the start of a new dialogue with our tools, one based on a different premise: What You Mean Is What You Get.
The biggest draw of AI is that it can solve the \"blank page problem.\" Instead of building from scratch, the creative process now starts with a simple conversation. AI tools are now generating polished app screens from a few lines of text.
But let's be honest: a chatbot is a terrible design tool. The initial high of generating something from nothing quickly gives way to the frustration of refinement and polish. It's the lack of immediacy. It’s the hour spent wrestling with a Midjourney prompt to get the lighting just right. It’s that feeling of \"spooky action at a distance\" when you type \"move the button to the left\" into a void, when all you want to do is move it yourself. It's powerful, but it's not fluid.
The future isn't a choice between visual and text. It's the seamless blend of both on an interactive, conversational canvas. This is where the conversation gets interesting, and ongoing innovation is most exciting.
This new workflow moves beyond a simple prompt-and-response. While tools like Bolt and Lovable generate interactive React components from a text description, Model Context Protocol (MCP) tools enable agentic workflows to iterate and improve the output. The output isn't a flat piece of copy; it's live, functional code that a developer can iterate on and refine.
So, where does this leave the creative professional? It puts them in the conductor's seat.
The invention of the synthesizer gave musicians an orchestra at their fingertips. AI is that new orchestra. It can play the notes—generating a thousand options, assembling a draft—but it can't write the symphony. It has no taste, no vision, no understanding of the why behind the work.
We as creative professionals continue to provide that. The critical judgment, the strategic direction, the brand stewardship—these are the skills that turn a raw AI output into something resonant. This new AI workflow makes expertise more critical than ever, freeing professionals to focus on the higher-level, more ambitious work.
As someone who admittedly does not use my personal LinkedIn to its full potential (ok, at all), I do open the app and scroll daily to see the latest conversations about project management, digital marketing, and business trends in general. Interestingly enough, there was a post I saw from someone who is not a direct connection, though it was commented on by a direct connection. Best of all, it was speaking directly to me!
The aforementioned post, by a person named John, called me out in the first sentence: “LinkedIn is trying to tell us all something, and it's bad news if you're a lurker.” Yes, that’s me. He goes on to explain that he just started getting notifications about how many impressions his comments were getting — not just original posts. While creating content and posting is still good, John tells me that “is sadly not enough anymore. You have to engage!” Ok, I can do that!
In fact, I recalled that only last week I commented on a post from a popular LinkedIn creator. Nothing groundbreaking, just a brief comment with my experience on the topic. I didn’t look for or get notified about the number of impressions my comment received. However, I did get notifications about profile views. They were existing connections, and I can only assume that they clicked on my profile because it appeared due to that comment, not from an intentional search to find me.
Fast forward to this week and the post from John. He wraps it up by saying “'I’m making a concerted effort to show up and comment on post from my network, as well as 2nd and 3rd degree connections if something catches my eye, and the results already showing themselves. [sic]” Following his advice to engage, I reply, noting my observation in the uptick in profile views after commenting on a post last week.
And of course, that isn’t where this ends. Shortly after commenting, my comment got a response from an old colleague from my film days. He asks how I’ve been, I say “been too long,” etc. The original poster, John, replies to us, “hold on can you guys catch me up here?! Did you guys just reconnect in the comments section of a random guy's (me) post?!” Yes, that’s exactly what happened! We haven’t seen each other in about ten years, and I noted that this is “ironically also supporting the idea of the original post!”
Creating your own content and being a thought leader is valuable work in its own right. However, to get the most out of the platform, engage with others! You never know where it could lead.
P.S. My initial comment on John’s post has received 759 impressions in the last 22 hours.
","excerpt":"Scrolling isn’t enough. See how one simple LinkedIn comment sparked 759 impressions, new profile views, and a 10-year reconnection—engage to grow!
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F9656090a952b456288c3a7e9f14b2d60","date":1753369200000,"optimization":{"keyword":"Linkedin engagement","description":"Scrolling isn’t enough. See how one simple LinkedIn comment sparked 759 impressions, new profile views, and a 10-year reconnection—engage to grow!","titleTag":"Are You Maximizing Your Engagement Results from LinkedIn?","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F9656090a952b456288c3a7e9f14b2d60"},"slug":"maximizing-engagement-results-linkedin"},"variations":{},"lastUpdated":1753366246180,"firstPublished":1753366246134,"testRatio":1,"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","folders":[],"rev":"r9qcr2jazu8"},{"createdDate":1752673269519,"id":"91aae70b5ce44ddc99c718d1c94ec7c9","name":"How to Build Trust with Clients in a Remote-First World","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","published":"published","meta":{"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=91aae70b5ce44ddc99c718d1c94ec7c9&builder.overrides.91aae70b5ce44ddc99c718d1c94ec7c9=91aae70b5ce44ddc99c718d1c94ec7c9&builder.options.locale=Default"},"query":[],"data":{"slug":"build-trust-clients-remote-first-world","title":"How to Build Trust with Clients in a Remote-First World","excerpt":"Discover how Alipes builds client trust in a remote-first world through consistent communication, transparency, and a collaborative agency culture.
","optimization":{"titleTag":"How to Build Trust with Clients in a Remote-First World","description":"Discover how Alipes builds client trust in a remote-first world through consistent communication, transparency, and a collaborative agency culture.","keyword":"Remote Work, Client Communication, Building Client Trust, Digital Marketing Agency, Remote Collaboration, Agency Culture, Client Relationships, Marketing Strategy, Transparency in Business, Account Management","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F2b9f0d59850b46b98f78a8340486fff1"},"author":{"@type":"@builder.io/core:Reference","id":"c2992dbb67c34eafa1f6abb282b071e8","model":"staff"},"body":"One of the fastest ways to build trust with clients—especially in a remote agency setting—is through consistency. When impromptu hallway chats and in-person meetings aren’t an option, structured communication becomes even more important. That’s why we’ve built a strong client communication strategy rooted in rhythm and reliability.
At Alipes, we schedule weekly calls (both internal and client-facing) with clear agendas that set expectations and keep everyone aligned. We also provide regular campaign performance reports that highlight key wins, essential metrics, and recommended next steps. Our use of shared dashboards and collaborative docs gives clients real-time visibility into project timelines and deliverables. These systems don’t just keep us on track—they build transparency, which builds trust.
Of course, not every campaign goes exactly as planned. Sometimes performance dips or a test misses the mark. In those moments, we’ve found that being honest and proactive is far more effective than trying to spin the narrative. We run diagnostics, share insights openly, and align on a plan to move forward. Clients appreciate this direct, data-backed approach—it shows we’re thinking critically and acting fast.
We also make space for the human side of our relationships. Virtual work can feel transactional if you're not careful, so we celebrate milestones—whether it’s a product launch, a personal promotion, or just a job well done. These touchpoints help us build rapport, which strengthens our partnerships over time.
Another key part of building trust in a remote-first model is inviting clients into the creative process. We treat them as partners, not just recipients. That means co-creating strategies, collaborating in brainstorms, and sharing early drafts for input. When clients feel heard and involved, their confidence in the work (and in us) naturally grows.
Our internal culture at Alipes—based on respect, accountability, and curiosity—doesn’t stay within our Slack channels. We bring those same values to every client interaction. And when your external relationships reflect your internal values, trust becomes the standard, not the goal.
Being a remote-first agency doesn’t mean we take relationships lightly. If anything, it’s pushed us to be more intentional, more transparent, and more human in how we work. And that’s how we build trust that lasts—across screens, time zones, and campaigns.
Discover how experiential marketing creates unforgettable brand experiences that drive engagement and loyalty. See real-world examples in action.
Traditional ads are easy to scroll past. Pop-ups get blocked. But step into a pop-up flower market that smells like a high-end fragrance or solve a murder mystery inside a recreated TV set? Now that’s hard to forget.
Experiential marketing is all about creating real-world interactions that stick with people. It's how brands break through the noise by turning campaigns into conversations and products into personal memories.
People remember what they do, not just what they see. When someone interacts with your brand in a meaningful way, it builds loyalty, sparks conversation, and makes your message stick.
Here’s why it matters now more than ever:
Tech-enhanced engagement
Unexpected, playful interactions
Start by defining a clear goal: what do you want people to walk away thinking, feeling, or doing? Next, think about your audience—what actually matters to them, and how do they want to engage? Build your experience around a narrative or emotion, something they’ll connect with and remember. Don’t forget to measure the results—track participation, sharing, and feedback to improve your next campaign.
Traditional ads are easy to ignore, but a well-designed experience sticks with people. Whether you're launching something new, reintroducing your brand, or building loyalty, experiential marketing can bring your message to life.
Let’s talk about how to build an experience your audience won’t forget.
","date":1752170400000},"variations":{},"lastUpdated":1752172997045,"firstPublished":1752172996995,"testRatio":1,"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","folders":[],"rev":"r9qcr2jazu8"},{"createdDate":1751380815155,"id":"82be64192e5945a2b00f852ef76f2dab","name":"Balancing Efficiency and Effectiveness: Integrating AI into Creative Work","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","published":"published","meta":{"hasAutosaves":false,"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=82be64192e5945a2b00f852ef76f2dab&builder.overrides.82be64192e5945a2b00f852ef76f2dab=82be64192e5945a2b00f852ef76f2dab&builder.options.locale=Default"},"query":[],"data":{"author":{"@type":"@builder.io/core:Reference","id":"4ac83a3c5d8542b7a67b5eaecfb2a996","model":"staff"},"body":"As we advance into the digital age, every aspect of our work accelerates, from brainstorming, to production, to delivery. But as our processes speed up, we risk losing depth and intentionality. With the rise of tools like AI, it’s important to take a step back to find the proper balance between efficiency and effectiveness.
This is not to say tools like AI do not have their place within our work, it’s actually quite the opposite. Artificial intelligence has become a beautifully useful tool within all aspects of work: its ability to help us create meaningful and effective messaging, design, research, and organization can elevate any project to a new standard. But, it's important to not forget the steps that came before it, and it's important to understand how AI can enhance your process rather than replace it.
A comparison within my design background comes from the relationship of the fast nature of design, and the importance of creating meaningful, thought-through work. When being taught, it was always stressed that regardless of the deadline or delivery date you should show attention to each step of the design process, brainstorming, sketches, mood boards, iterations, review, feedback, etc. As you enter the career field, your newly developed skills are put to the test as the pace of work ramps up to meet your level as a designer, sooner or later you’ll notice you are not sketching as much, not writing your creative ideas down, and flying fast and loose.
It’s not that you are forced to drop these process steps, but rather you are building too much confidence in your ability to create effective work without them. This is where you must take time to stop, realign with your process, and find a way to marry the newly developed speed and efficiency with the effectiveness that comes with a methodical, structured process. By understanding the benefits of both sides of this equation, we are able to deliver the best work at an efficient pace.
The lesson to be learned is that there is value in our process. Do not let that value be overshadowed by the capabilities of the tools you work with. Instead, allow those tools to become an intentional part of your workflow, enhancing rather than replacing the creative thinking and structured methodology that drive meaningful outcomes. At Alipes, we believe it’s crucial to reflect on how we use powerful tools like AI. By understanding our relationship with these technologies, we can better integrate them into our processes, using them to elevate our work without allowing them to overshadow our expertise. This approach ensures that our work remains both innovative and authentic, driven by human insight, yet elevated by the strategic use of technology.
","date":1751464800000,"excerpt":"Take a step back to find the proper balance between efficiency and effectiveness.
","featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F873c8cf616584cf0b53c62dffe0a7e33","imageAlt":"Human and robotic hands connecting puzzle pieces, symbolizing collaboration between creativity and AI integration","legacyAuthor":"Nolan Alessandro","optimization":{"description":"Take a step back to find the proper balance between efficiency and effectiveness. ","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F873c8cf616584cf0b53c62dffe0a7e33","titleTag":"Balancing Efficiency and Effectiveness: Integrating AI into Creative Work"},"slug":"balancing-efficiency-and-effectiveness","title":"Balancing Efficiency and Effectiveness: Integrating AI into Creative Work"},"variations":{},"lastUpdated":1767641305855,"firstPublished":1751466625553,"testRatio":1,"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","lastUpdatedBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","folders":[],"rev":"r9qcr2jazu8"},{"createdDate":1747848969763,"id":"312e93932ffb4667ad1bd9b17bd27a4e","name":"Optimizing for LLMs: How Microsoft’s NLWeb Is Changing SEO","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","meta":{"hasLinks":false,"lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=312e93932ffb4667ad1bd9b17bd27a4e&builder.overrides.312e93932ffb4667ad1bd9b17bd27a4e=312e93932ffb4667ad1bd9b17bd27a4e&builder.options.locale=Default","symbolsUsed":{"63cfd7ec7b5043d4bec404e643ce3ce1":true},"kind":"data"},"query":[],"data":{"featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fb5b93fa0ac9d459a9f02a182e9fde175","slug":"optimizing-for-llms-microsoft-nlweb-seo","author":{"@type":"@builder.io/core:Reference","id":"ae00cb4947504507821263f8bd6815ea","model":"staff"},"optimization":{"titleTag":"Optimizing for LLMs: How Microsoft’s NLWeb Is Changing SEO","keyword":"Site search, NLWeb, websites","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Fb5b93fa0ac9d459a9f02a182e9fde175","description":"Microsoft NLWeb uses AI and structured data to power smarter site search, offering new possibilities for SEO and content discoverability"},"subtitle":"What happens when SEO meets LLMs? NLWeb could reshape how we design websites, optimize content, and serve users.
","excerpt":"Microsoft NLWeb uses AI and structured data to power smarter site search, offering new possibilities for SEO and content discoverability.
","legacyAuthor":"Nick Fisher","title":"Optimizing for LLMs: How Microsoft’s NLWeb Is Changing SEO","body":"A couple of months ago, I wrote about my experiments with using AI to supplement the search functionality on a website. Recently at Build 2025, Microsoft introduced a technology called NLWeb, which takes the concept of using LLMs to improve search for websites a lot further than I did.
The basic premise of NLWeb is that you can feed it semi-structured formats (Schema.org, RSS, etc.), which many websites already publish for SEO, and it’ll be ingested by an LLM. You could then “talk” to the website using natural language to find the content you’re looking for.
For my previous experiment, I used ChatGPT to pick the best page to surface to a user based on their query and a list of slugs. NLWeb however, would presumably use all of a website’s content to come up with the optimal links to show based on a search query. Best of all, integration of NLWeb promises to be very easy with just a few lines of code.
If this takes off, and I think it will, it could promote a new offshoot of SEO for websites that encourages developers to consider how to make content easily interpretable by LLMs in addition to your typical search crawlers. Though, there could be a bit of an interesting catch-22 here. While engineering websites with semi-structured data outputs could be better for creating an impressive and useful in-site search, it might also make it even easier for general purpose LLMs to gobble up your content and resurface not-quite-facsimiles without attribution, leading to a loss of traffic. Optimistically, it might also make it easier for LLMs to provide attributions as well. I suppose it depends on LLM developers.
If you’re interested in trying out an implementation yourself, Microsoft used the following recipe website as an example of their natural language search: https://www.seriouseats.com. I’ve been playing around with it and I think it feels like it’s doing something more substantiative than the usual keyword search, but some current keyword search implementations are so good that it can be hard to tell. Even if NLWeb doesn’t massively improve the best search systems out there right now, it should help every website, regardless of budget, achieve a stellar search experience without expending too much time or money.
","date":1750939200000,"imageAlt":"Microsoft logo"},"variations":{},"lastUpdated":1750686778793,"testRatio":1,"createdBy":"DVtg8ADVEhhzNrUslAaG4WHlEcw2","lastUpdatedBy":"ob9Ew3Ga5QTiEeR9tihGw1AJjDI3","folders":[],"published":"published","firstPublished":1750959167577,"rev":"r9qcr2jazu8"},{"createdDate":1747254841476,"id":"a2cf49e2f0ce43618e221115433ad365","name":"What Happens to Browsers When Google Stops Paying Them?","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","published":"published","meta":{"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=a2cf49e2f0ce43618e221115433ad365&builder.overrides.a2cf49e2f0ce43618e221115433ad365=a2cf49e2f0ce43618e221115433ad365&builder.options.locale=Default"},"query":[],"data":{"excerpt":"Many browsers rely on Google for funding. What happens to them if the DOJ cuts off that lifeline? The future of browser diversity is at stake.
","slug":"what-happens-browsers-when-google-stops-paying-them","categories":[{}],"optimization":{"description":"Many browsers rely on Google for funding. What happens to them if the DOJ cuts off that lifeline? The future of browser diversity is at stake.","titleTag":"What Happens to Browsers When Google Stops Paying Them?","keyword":"browsers, search, Google","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F03d93b7db2c540208c9298b6fa64c157"},"subtitle":"Most of the world's browsers rely on Google in one way or another. Many utilize Google's open-source browser project, Chromium, as their foundation, while others depend on Google as their primary source of income.
For instance, Google pays Mozilla Firefox and Safari to be the default search engine on those browsers. Interestingly, these two are among the few significant browsers not built on Chromium. This means Firefox's development is closely tied to Google's annual payments, which constitute a significant portion of their revenue. Safari, on the other hand, might withstand the loss of Google's support, as Apple has the resources to fund its browser independently.
In 2022, court documents revealed that Apple received 36% of the total revenue Google earns from searches conducted in Safari, amounting to $20 billion. For Mozilla, they received $555 million from Google in 2023, which accounted for approximately 85% of their revenue.
There might be more browsers receiving money from Google to use it as their default search engine. An NBC Bay Area article adds Opera and UCWeb to that list.
If most browsers rely on Google's search ad revenue as their main source of income, losing that support could severely impact their ability to fund development. In that case, we might be left with just a few active browsers: Chrome, Safari, and maybe Brave, which is trying to escape the traditional browser business model by operating its own search engine and earning money through Brave Ads and crypto integrations.
With recent news about the DOJ aiming to prevent Google from paying other browsers and even considering forcing Google to sell off Chrome, this scenario could quickly become reality. It might also lead Google to abandon the open-source Chromium project, which many modern browsers depend on.
I was introduced to all of this recently while trying to find open-source alternatives to Chromium, which led me to Ladybird, an open-source browser not based on Chromium that’s currently in development and is solely sustained by contributions from the dev community and donations.
Things like this give me hope that more projects like this will emerge, not only in the browser space, but for AI and others, and hopefully they’ll win!
","legacyAuthor":"Ignacio Diaz","date":1747321200000,"featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F03d93b7db2c540208c9298b6fa64c157","imageAlt":"Web browser windows overlapped with Google and browser logos"},"variations":{},"lastUpdated":1747323521695,"firstPublished":1747323434154,"testRatio":1,"createdBy":"ob9Ew3Ga5QTiEeR9tihGw1AJjDI3","lastUpdatedBy":"ob9Ew3Ga5QTiEeR9tihGw1AJjDI3","folders":[],"rev":"r9qcr2jazu8"},{"query":[],"folders":[],"createdDate":1744144299354,"id":"ffdd158c2ea64d9182c0d2333db18aec","name":"Small Business Company Culture: Our Superpower","modelId":"ad31f0ecad9d4b10b8b6abde1db6f5d7","published":"published","meta":{"kind":"data","lastPreviewUrl":"https://main.d3njw7c4jbx3h3.amplifyapp.com/preview/blog?builder.space=0221da895e164e699d30aedc5a27a8f4&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=ffdd158c2ea64d9182c0d2333db18aec&builder.overrides.ffdd158c2ea64d9182c0d2333db18aec=ffdd158c2ea64d9182c0d2333db18aec","symbolsUsed":{"63cfd7ec7b5043d4bec404e643ce3ce1":true},"hasLinks":false},"data":{"optimization":{"shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2F391cb28073b749758b05f46603941d69","keyword":"culture, small business","titleTag":"Small Business Company Culture: Our Superpower","description":"In a small business, team members aren't just a number, they're everything. Clear values, real conversations, and the right people make Alipes what it is"},"title":"Small Business Company Culture: Our Superpower","excerpt":"In a small business, team members aren't just a number, they're everything. Clear values, real conversations, and the right people make Alipes what it is
","author":{"@type":"@builder.io/core:Reference","id":"b4adf4370b8342938b4dea31d9a2b04a","model":"staff"},"legacyAuthor":"Torrey Fazen","slug":"small-business-company-culture-our-superpower","body":"Let's face it, in a small business, team members are not just a number — they're everything. We don't have those layers of management or siloed departments you find in bigger places. That closeness? It's both a blessing and a beast sometimes. Culture is what gets us through those crazy deadlines, helps us snag and keep the best people, and honestly, it's what shapes how our clients see us. I truly believe our vibe is a huge part of why we're where we are today. Seriously, without our energy, our internal Alipes-ness, we wouldn't be here.
At Alipes, we're super clear on our values — what we're about, and just as important, what we're not about. We started by asking ourselves, \"Who really thrives here? What kind of projects light us up?\" For us, it's things like being curious, straight-up transparent, all about collaboration, and flexible, with a big dose of fun thrown in. And we walk the talk. It's not just stuff we put on our website; it's how we talk to each other, how we make decisions, and how we give feedback. You'll probably hear me say \"respect each other, respect the business\" a lot. Because we need to say it, and we need to live it, every single day.
Being a small and remote team, creating space for real conversations is key. If something's off, it throws everyone off. And that means being able to actually talk about it, whether it's a project going sideways or something in our personal lives. We're all human, right? Culture isn't just about the big wins; it's about those everyday interactions. Being able to be honest about workloads, share ideas, talk about what's working (or what's not) — that's crucial for building our culture and tackling any problems head-on.
This is the stuff that makes you stand out in a pitch. By the time you're in that room, you've already shown you can do the work. Now, potential clients want to partner with people they trust, people they enjoy being around, and people they respect. It's easy to get caught up in the next pitch, the next quarter, the next big idea, but it's the people and the culture you build that create not just better work, but a foundation for something that lasts.
","date":1744257600000,"subtitle":"Google’s AI Overviews are changing search behavior. As organic clicks decline, businesses must adapt their SEO strategies to stay visible.
","legacyAuthor":"Alicia Hayden","optimization":{"keyword":"Google AI Overviews","titleTag":"Are Google AI Overviews Changing the Way We Search?","description":"Google’s AI Overviews are changing search behavior. As organic clicks decline, businesses must adapt their SEO strategies to stay visible.","shareImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Ff0085daf87e04c49a4edab1a6dbf0dc9"},"featuredImage":"https://cdn.builder.io/api/v1/image/assets%2F0221da895e164e699d30aedc5a27a8f4%2Ff0085daf87e04c49a4edab1a6dbf0dc9","slug":"google-ai-overviews-impact-on-seo","title":"Are Google AI Overviews Changing the Way We Search?","imageAlt":"Google search bar with article title typed inside","categories":[{"category":{"@type":"@builder.io/core:Reference","id":"aa7f9e7268d241a6b9e2399c340963af","model":"categories"}}],"body":"If you have noticed a drop in organic traffic lately, you are not alone. With Google rolling out more AI generated search results, people are finding answers without clicking through to websites as often. This shift has sparked a lot of conversation. What does it mean for search engine optimization? Should businesses be rethinking their search strategies?
Google’s AI Overviews are appearing more frequently at the top of search results. These summaries pull information from different sources to give users quick answers. In some cases, this means people do not need to click on a website to get the information they are looking for.
Recent data suggests that as these AI generated summaries become more common, traditional click through rates for organic search results may be changing. According to a Search Engine Journal report, fewer people are clicking on links, especially for searches where AI provides a straightforward answer.
This does not mean search engine optimization is going away. It is just evolving. As search behavior shifts, brands need to think about how they can show up in ways that still drive engagement.
Here are a few things to consider:
Google is always evolving and AI Overviews are just the latest shift in how search works. While they may change the way people interact with search results, there are still plenty of opportunities for brands to connect with their audiences. Whether through organic search, paid ads, or other digital channels, businesses that adapt to these changes will continue to find success.
The key takeaway is that search engine optimization is not just about ranking. It is about staying adaptable and finding new ways to provide value.
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